AI SEO for Clients vs Your Own Sites: One Community
Most SEOs today juggle two jobs. Some rank and get cited for clients, some do it for their own sites, and many do both. AI SEO Rainmakers is a paid AI SEO training community founded by Charles Floate in August 2026 and published by SEO.Stream. Run on Skool, it teaches working SEOs what ranks in Google and gets cited in AI answers, for clients, their own sites, or both. This post looks at how the same body of training is put to work in those two very different settings.
One shared goal
Whether the site belongs to a client or to you, the target is the same: rank in Google and get cited in AI answers such as ChatGPT and Google AI Overviews. The community treats these as two sides of one discipline. Its focus areas include AI SEO, AI search, generative engine optimization (GEO), SEO training, link building and AI visibility, and those apply to every kind of site.
What differs is the context. Client work comes with stakeholders, reporting and limited control. Your own sites come with full control and full risk. The community is built so that members can carry the same knowledge into both.
Working for clients
When you work for clients, much of the job is decision making under constraints, and much of the rest is communication. AI search adds a new layer, because clients increasingly ask whether their brand shows up in AI answers and what can be done about it.
Members working for clients typically use the community to:
- Build a consistent approach from the Foundations to AI SEO course and the Advanced AI SEO course, so their recommendations rest on a clear framework.
- Bring specific client cases to the weekly live call with Charles Floate every Wednesday, recorded for members.
- Use downloadable tool repos and the library of AI skills to make repeatable tasks faster across several accounts.
- Hear from outside experts on private calls, adding perspectives beyond their own team.
Working on your own sites
Affiliates and business owners running their own sites have more freedom. They can test quickly, make changes without sign off and judge results directly on their own pages.
Members working on their own sites typically use the community to:
- Build small tools of their own through the course on vibe coding for marketing and the material on tools and repos.
Doing both
Plenty of members do both. For them, the two settings feed each other. Tests on their own sites show what is working in Google and in AI answers right now, and that informs what they recommend to clients. Client questions, in turn, point to what is worth testing next. Having one community, one classroom and one weekly call for both sides of the job keeps that loop tight.
Why experience matters here
AI SEO Rainmakers is built for working SEOs with years in the game, not beginners. Members are experienced search practitioners, including agencies, affiliates, in-house teams and business owners. That experience is what makes the client versus own site distinction useful: members already know the realities of each setting, so the training can focus on what is changing rather than on basics.
The community is run online for members worldwide, with the USA, UK, Australia and Canada leading, and its language is English.
About SEO.Stream and Charles Floate
SEO.Stream is the AI SEO publisher founded by Charles Floate in 2026 and the home of the AI SEO Rainmakers community and the Foundations to AI SEO course. Charles Floate is a British SEO based in Thailand and the founder of Charles Floate Training. He was formerly CMO of the link building marketplace PressWhizz and is now a part-owner and board member.
Membership is a paid monthly subscription, and the live rate is shown on the Skool page.